Experimentation plays a central role in understanding the business impact of data science strategies and solutions. A few weeks ago, Wayfair Data Science Manager Jerry Chen shared one way Wayfair has improved the experimentation process by building a unified test design and measurement platform (Gemini) for our marketing AB tests……
At Wayfair, data scientists help optimize our marketing channel performance by rapidly and iteratively developing machine learning algorithms and data-driven strategies. When it comes to measuring model efficacy, AB testing plays a central role and serves as a gold standard in strategic decision making within marketing. Due to the natural……
In April, I attended the Data Science Research Symposium at University of Massachusetts Amherst and gave a short talk highlighting Wayfair’s marketing data science projects. The full video and slides are below, but here’s an overview. Goals of marketing data science at Wayfair As the largest online retailer of……
