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Optimizing TV Advertising Toward Return on Investment

Optimizing TV Advertising Toward Return on Investment

Nathan Vierling-Claassen Nathan Vierling-Claassen August 22nd, 2018

TV advertising offers unique advantages over more transactional forms of online marketing. It gives advertisers the chance to garner consumer attention over an extended period of time, and allows advertisers to tell stories and project values that will stick in the public’s mind. As a household brand and the destination to shop……

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Using geographic splitting & optimization techniques to measure marketing performance

Using geographic splitting & optimization techniques to measure marketing performance

Avatar Emma Ma August 23rd, 2017

In this first blog post focused on marketing attribution & measurement, we share insights on how Wayfair has leveraged a unique combination of geographic splitting and optimization techniques to measure the performance of our various marketing channels Key article takeaways: Geographic splitting is a convenient and generally applicable tool……

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