Wayfair sells over 10 million products on our website. This vast selection ensures that customers have numerous options when shopping for a particular item; but it also makes effective, personalized product recommendations of vital importance in helping our customers find products that are relevant to their interests. This week in……
Experimentation plays a central role in understanding the business impact of data science strategies and solutions. A few weeks ago, Wayfair Data Science Manager Jerry Chen shared one way Wayfair has improved the experimentation process by building a unified test design and measurement platform (Gemini) for our marketing AB tests……
Introduction One of the core principles of marketing is that messaging customers about what they want or need is much stronger than messaging them about what they don’t. It’s especially important for Wayfair to identify our customers’ needs, since many of our core products are items that are purchased once……
At Wayfair, data scientists help optimize our marketing channel performance by rapidly and iteratively developing machine learning algorithms and data-driven strategies. When it comes to measuring model efficacy, AB testing plays a central role and serves as a gold standard in strategic decision making within marketing. Due to the natural……
Product tags reveals the detailed characteristics of a product which can be used to power PDP (product display page) creation, searching, filter creation and more.This week in Wayfair Data Science’s explainer series, Senior Data Scientist Jinnie Chen outlines some of the strategies we applied in Wayfair to perform automated product……
Executive Summary Object detection is an important component of the computer vision workflow at Wayfair. The goal of object detection is to detect bounding boxes of the objects in an image along with the class information (Figure 1), which empowers many downstream applications. In this post, we will share a……
Serving effective personalized product recommendations is critical to providing a pleasant shopping experience for customers at Wayfair. To do this, the Wayfair Data Science team builds state of the art recommender systems that leverage the customer’s previous browsing history to surface products that match their interests. This week in Wayfair……
Most machine learning algorithms are designed to train on balanced datasets. Resultantly, when our data are highly imbalanced, a typical model will have atrocious recall. In this video, Wayfair Senior Data Scientist Trent Woodbury explains the three most common ways of handling this imbalanced data problem. Trent Woodbury……
How does a chemist with a postdoc in drug design end up working as a data scientist at an e-commerce home furnishings company? “Ha, so it’s a long story actually,” says Jen Wang, data science manager on the Marketing team at Wayfair. Jen always had an interest in healthcare, and……
John stands out in a room. With a flaming red beard and an arm of tattoos, he looks like he might be more at home in a Nordic tavern than an office. But once you notice his Captain Hammer t-shirt, the Gandalf action figure on his desk, and start talking……
This week in Wayfair Data Science’s Explainer Series, Data Science Tech Lead Peter B. Golbus discusses machine learning from a theoretical computer science perspective. In this video, we describe multiclass classification as an encoding task, i.e. a process for building compression schemes that convert large “files” (feature vectors) into small……
