Wayfair sells over 10 million products on our website. This vast selection ensures that customers have numerous options when shopping for a particular item; but it also makes effective, personalized product recommendations of vital importance in helping our customers find products that are relevant to their interests. This week in……
Introduction One of the core principles of marketing is that messaging customers about what they want or need is much stronger than messaging them about what they don’t. It’s especially important for Wayfair to identify our customers’ needs, since many of our core products are items that are purchased once……
Serving effective personalized product recommendations is critical to providing a pleasant shopping experience for customers at Wayfair. To do this, the Wayfair Data Science team builds state of the art recommender systems that leverage the customer’s previous browsing history to surface products that match their interests. This week in Wayfair……
Introduction If you are a Wayfair customer looking for some wall art to decorate your house, chances are you will land on our wall art SuperBrowse page (see image below or link here). This page shows a grid of 48 products, all of which are pieces of wall art. Those……
An introduction by way of some marketing prose. Cutting edge intelligent systems. Big data at scale. World class ad tech to drive phenomenal growth in a multi-billion dollar business. Real-time tracking and personalization to engage millions of shoppers daily: Ad Tech & Customer Intelligence Engineering @ Wayfair. Meet the two…
Find out about how Wayfair tackles product recommendations in our first installment! Wayfair Data Science is composed of a number of sub-teams, each tackling a different set of specific business challenges. In order to give you a taste of the wide array of people and workstreams we have here……
Come find us! Next week, Wayfair Data Science will be hitting the road. Data scientists and engineers from across our teams will be attending the SIGIR Conference on Research and Development in Information Retrieval in Ann Arbor, Michigan, as well as the International Conference on Machine Learning (ICML) in Stockholm, Sweden. Here……
Next week, Wayfair Data Science will be at the Computer Vision and Pattern Recognition conference in Salt Lake City. We’re bringing data scientists and engineers from several different teams, plus a VR rig to try out the shopping experience of the future (come find us at booth 224!). We pride……
Last year, Wayfair launched Visual Search, a new and novel way to find products on our website. Users can now upload photos of furniture they like and find visually similar matches in an instant. If you need a little refresher on this technology, the original blog post can be found……
Right now, Wayfair has about 86,000 rugs available for purchase. On the first page of our rug category page, however, we only have room for the top 48. You see even fewer if you don’t happen to scroll or swipe down. When it comes to our customer’s experience, what we……
Multiple recommendation systems at Wayfair use collaborative filtering based models to understand user behavior and identify like-minded customers. Despite its success, collaborative filtering has a few significant drawbacks, such as the cold start problem and a limited scope of recommendable products. By leveraging image based product embeddings, Wayfair has created……
