Wayfair DS Explains It All: Jerry Chen on A/B Test Measurement Validation
July 25, 2019
Experimentation plays a central role in understanding the business impact of data science strategies and solutions. A few weeks ago, Wayfair Data Science Manager Jerry Chen shared one way Wayfair has improved the experimentation process by building a unified test design and measurement platform (Gemini) for our marketing AB tests (read the blog post here!). In this video, Jerry will provide an introduction to running large scale Monte Carlo simulations to validate/optimize test design and measurement methodology using historical data.
Jerry is a big data/statistics enthusiastic. At Wayfair, he focuses on developing automated measurement platforms, as well as automated bidding optimizers for search engine marketing. He comes from a mixed background in physiology (PhD, University of Illinois at Urbana-Champaign) and statistics (MS, University of Illinois at Urbana-Champaign). Originally from Shanghai, China.