Optimizing TV Advertising Toward Return on Investment

August 22, 2018

TV advertising offers unique advantages over more transactional forms of online marketing. It gives advertisers the chance to garner consumer attentio...

Using geographic splitting & optimization techniques to measure marketing performance

August 23, 2017

[latexpage] In this first blog post focused on marketing attribution & measurement, we share insights on how Wayfair has leveraged a unique com...