Gemini: Wayfair’s advanced marketing test design and measurement platform

July 8, 2019

At Wayfair, data scientists help optimize our marketing channel performance by rapidly and iteratively developing machine learning algorithms and data...

Pylift: A Fast Python Package for Uplift Modeling

October 17, 2018

  Uplift models seek to predict the incremental value attained in response to a treatment. For example, if we want to know the value of showin...

Optimizing TV Advertising Toward Return on Investment

August 22, 2018

TV advertising offers unique advantages over more transactional forms of online marketing. It gives advertisers the chance to garner consumer attentio...

UMass Amherst Data Science Research Symposium: A Glimpse of Marketing Data Science at Wayfair

May 10, 2018

In April, I attended the Data Science Research Symposium at University of Massachusetts Amherst and gave a short talk highlighting Wayfair’s marketi...

Uplift Modeling in Display Remarketing

May 2, 2018

At Wayfair, the data science teams collaborate with other partner teams to translate business problems into analytical frameworks, leverage data and m...

Digital Advertising and Causal Impact: Using Data Science to Power a Delightful Customer Experience

April 23, 2018

As data scientists, we face a variety of problem types. One of our critical challenges is identifying the proper methodological approach to solve each...

Using geographic splitting & optimization techniques to measure marketing performance

August 23, 2017

[latexpage] In this first blog post focused on marketing attribution & measurement, we share insights on how Wayfair has leveraged a unique com...