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Pylift: A Fast Python Package for Uplift Modeling

Pylift: A Fast Python Package for Uplift Modeling

Robert Yi Robert Yi October 17th, 2018 Will Frost Will Frost October 17th, 2018

Uplift models seek to predict the incremental value attained in response to a treatment. For example, if we want to know the value of showing an advertisement to someone, typical response models will only tell us that a person is likely to purchase after being given an advertisement, though…

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