3D Modeler and Core Fundamentals
3D Modeling is a key Wayfair initiative to generate more proprietary imagery in a faster and more cost-effective manner. After a lot of experimentation, we have significantly scaled our efforts and today have a very large team of technologists, 3D stylists, and artists creating thousands of high quality 3D models and images a month at a fraction of the cost of traditional 2D photography. Customers are unable to tell the difference between 3D and 2D imagery and these 3D assets can be leveraged across the site in ways that a traditional photograph can’t – whether that be in our A/R and V/R applications, “shop the room” features, and many other ways that enable our shoppers to engage with products.
The goal of this guide is to provide a quick overview of our modeling standards, and the software that our highly-specialized 3D teams have determined to be the best in the industry for furniture and decor modeling. We want to share what we have learned so that you can leverage our processes and approaches to effectively create high quality models.